Our Team
Lori Parrish
Founder & Owner
In 2003, Lori founded BODY, and in 2004, she took over a former supermarket to open BODY, a wellness destination for elevated living. Lori started as a massage therapist in 1976 and later studied osteopathic and manual therapy techniques in France and several other modalities over the years. Lori educated and trained bodyworkers for twenty-five years as the Executive Director of the New Mexico Academy of Healing. Lori is a pioneer of the health & wellness movement, leading the way with an integrated approach to self-care.
Rubina Cohen
Managing Partner
Rubina oversees day-to-day operations, strategic direction and is actively involved in decision-making, client relationships, and functioning as a senior executive similar to a CEO. Rubina is an accomplished entrepreneur, consultant, and community builder with over two decades of experience running her own marketing and communications agency. She is certified in meditation, has a background in Aikido, and is a student of pottery. Rubina's approach to life and work is driven by curiosity, collaboration, and inspiration.
Evanice Holz
Operations, Marketing, Director of Digital Content
Evanice was born and raised in Los Angeles, CA. She is an entrepreneur, chef, writer, and creator. She loves horseback riding, the big outdoors, pilates and cooking. She writes the BODY blog and directs digital creative.
Sarah Pace
Marketing Strategist
Sarah oversees the direction of BODY’s overall growth marketing, specializing in the digital sector. Sarah's advice on BODY’s Website design, email strategy, organic social strategy, and influencer marketing is designed for the long term to guide the growth of the company.
Kevin Flores
Accounting
Kevin’s goal as an accountant and financial advisor is to help business owners like Lori find balance by reducing their operational workload. Kevin graduated from the University of California, Santa Barbara and has an MBA from the Anderson School of Management at the University of New Mexico. Kevin settled in Santa Fe in 2011 and enjoys being active outdoors.
Sara Wolcott
Director of BODYkids
Sara recently moved to Santa Fe from Bozeman MT where she ran a small nature based kids program out of her home. Sara has two children who you will meet at BODYkids—Hadley is almost five and Cedar just turned two. She is thrilled to meet new families and welcome everyone to the new BODYkids.
Are you interested in joining BODY? We are always looking to add outstanding massage therapists and yoga instructors to our team. Contact Us